FOLLOW THE REAL STORY
KrckBrnd (Krack) is a Romanian lifestyle brand that, since its first sketches in 2013, has been about building a bridge between streetwear culture and the local urban scene.
From the beginning, quality over quantity has been the motto. Every product is designed, crafted, and produced from scratch, in limited editions, using premium materials and top-notch print techniques.
We started from the ground up—literally. Our first collections were stored in a small balcony, but our community had our backs, always. This brand’s story is really a story about friendship. That kind of Friendship with a capital “F,” the one that brings people together—from neighborhood hangouts to stadium crowds.
For Koma and Bilă, it all started in Dristor, a Bucharest neighborhood where two childhood friends bonded long before the internet era.
“From trading Turbo gum stickers and playing football behind the block until the sun went down, to listening to rap cassettes and wearing the baggiest clothes we could find—those were our early inspirations.”
We kept going—spray-painting “Brigada Dristor” on our block, making flags in basements, and traveling to the old Ghencea stadium. Later, there were sleepless nights in underground clubs.
Then came the Yahoo Messenger days—our hood had its own network, and we had internet that flew. We shared entire gigabytes of music, movies, and videos, devouring them track by track, frame by frame.
Koma got hooked on graphic design, obsessed with hip-hop album covers. He installed Photoshop, experimented with every button, and taught himself the difference between pixels and vectors.
Meanwhile, Bilă got into snowboarding and extreme sports. He fell in love with the gear that came with it—stuff that was hard to find in Romania back then. Recognizing a need, Bilă founded the E-marpha community, becoming a go-to connection for anyone who wanted snowboards, skate wheels, sneakers, or cool streetwear. He also started the E-marpha pro riders team, taking part in snowfests both at home and abroad.
Koma joined Urban Records, an independent hip-hop label, handling graphic and video production—his first taste of the underground scene. He later moved into advertising, becoming an art director while continuing to work with Hades Records on merch and album art.
Driven by our passions, both of us had years filled with a “work hard, play hard” attitude—projects, events, festivals—all leading to the idea of launching a homegrown clothing brand. A brand that embodied our values, one that people would be addicted to because of the quality and the message—a brand from the streets, for the streets.
And then, the lightbulb moment. Koma went freelance, poured all his accumulated knowledge into research, the first sketches, the first logo, and the first T-shirt design.
When things started to come together, Koma reached out to Bilă for help in finding tailoring workshops and print studios to start producing the first Krack collections.
After countless tests and preparations, everything aligned for the official launch on June 14, 2013, at the Street Delivery urban culture festival (big up Codin!). Unexpectedly, two out of the three T-shirt designs sold out over just one weekend.
We kept changing workshops, launching collections, delivering packages (big up Jack!), and accepting invites to art & streetwear events—events where we finally got to connect with fans and the people who would carry our story forward.
KrckBrnd leveled up when Bilă planned the new headquarters—a space that could handle all of the demands, and from where the Dristor duo could kick off a new chapter.
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Today, we’ve dropped dozens of collections and official collabs with HBO/Umbre, Eroilor Mafia, Sweet Damage Crew, Nane, PhunkB, Azteca, DJ Superstore, Șatra B.E.N.Z., DJ Undoo, Killa Fonic, Amuly, Paranoia13, Burn Energy, Electric Castle, and more.
Beyond being one of the most consistent and solid Romanian streetwear brands, KRCKBRND represents a philosophy. It’s about making unique things happen when you don’t forget to give back what you’ve received. That’s what it’s all about in the end.
